EBINUS / CLIENT SUCCESS STORIES

How GUMGUM Generated $50K+ in TikTok Shop GMV in Just 14 Days

CAMPAIGN PERFORMANCE

THE IMPACT.

A closer look at the results behind the strategy.

01 ✳

$50K+

GMV Generated ↗

02 ✳

$11K

Day 14 GMV ↗

03 ✳

3.4×

Week 2 ROAS ↗

Figures reflect the stated campaign reporting period. GMV represents gross merchandise value, not net revenue or profit.

BEHIND THE CAMPAIGN

EVERY RESULT
HAS A STORY.

Explore the thinking, strategy, and execution behind the campaign.

01 / 04 THE STARTING POINT

THE CHALLENGE.

Before the relaunch, GUMGUM’s TikTok Shop had generated fewer than 100 unit sales and less than $500 in GMV over a period exceeding three months.

The challenge was to turn a slow-performing shop into a stronger social commerce channel. That required a more focused approach to creative content, paid advertising, and performance measurement—one capable of generating meaningful traction in a significantly shorter timeframe.

02 / 04 OUR APPROACH

THE STRATEGY.

Edinburgh approached the relaunch with a concentrated creative and advertising strategy built around an initial $5,000 advertising budget and 20 high-quality video creatives.

The objective was to improve how GUMGUM products were presented to TikTok audiences, support product discovery through more compelling content, and use campaign performance data to guide advertising decisions.

Rather than relying on volume alone, the approach emphasized a focused set of creative assets and measurable performance during the first two weeks.

03 / 04 BRINGING IDEAS TO LIFE

THE EXECUTION.

The relaunch centered on 20 high-quality videos and a defined initial advertising budget of $5,000.

Performance was evaluated over the first two weeks, with particular attention to gross merchandise value (GMV), daily sales momentum, and reported return on ad spend (ROAS).

The campaign demonstrated improving advertising efficiency between the first and second weeks, alongside a substantial increase in sales activity compared with the shop’s earlier performance.

04 / 04 THE OUTCOME

THE RESULTS.

Within just 14 days of the relaunch, GUMGUM generated more than $50,000 in TikTok Shop GMV—a significant increase compared with the less than $500 recorded during the preceding period of more than three months.

On Day 14 alone, the shop recorded approximately $11,000 in GMV.

Reported advertising ROAS also improved from 2.2× in Week 1 to 3.4× in Week 2, indicating stronger reported advertising performance as the relaunch progressed.

These results illustrate the potential of pairing a focused creative strategy with disciplined advertising and performance measurement.

LET'S CREATE SOMETHING REMARKABLE

YOUR BRAND
COULD BE NEXT.

Every successful campaign starts with the right conversation. Let's explore what's possible for your brand.

START A CONVERSATION