EBINUS / CLIENT SUCCESS STORIES

How a Tabletop Games Brand Generated $107K in TikTok Shop GMV in 30 Days

CAMPAIGN PERFORMANCE

THE IMPACT.

A closer look at the results behind the strategy.

01 ✳

$107,288

GMV Generated ↗

02 ✳

2,760

Orders Generated ↗

03 ✳

30 Days

Results Period ↗

Figures reflect the stated campaign reporting period. GMV represents gross merchandise value, not net revenue or profit.

BEHIND THE CAMPAIGN

EVERY RESULT
HAS A STORY.

Explore the thinking, strategy, and execution behind the campaign.

01 / 04 THE STARTING POINT

THE CHALLENGE.

**The Challenge: Building a TikTok Shop Sales Channel From a Cold Start**

Breaking into TikTok Shop requires more than creating a storefront and uploading products. For a tabletop games and books brand, early growth depends on getting products in front of relevant audiences, generating engaging creator content, and identifying what actually converts.

The published case describes a brand beginning its TikTok Shop journey from a cold-start position, with a reported starting GMV benchmark of $10,300.

The central challenge was to establish the shop, activate a productive creator program, and develop a reliable way to identify content with sales potential.

Instead of relying on isolated videos or an unstructured launch, the campaign needed a coordinated approach connecting shop setup, product sampling, creator partnerships, performance analysis, and paid advertising.

The objective was to turn a new TikTok Shop presence into a meaningful sales channel within a short period.

02 / 04 OUR APPROACH

THE STRATEGY.

**The Strategy: Launch, Activate Creators, Identify Winners, and Scale**

The campaign focused on four interconnected growth priorities.

**1. Establish the TikTok Shop**

Build the initial shop presence and create the foundation needed to begin selling products through TikTok’s commerce ecosystem.

**2. Generate Creator-Led Content Through Sampling**

Use product sampling to introduce tabletop products to creators and encourage the development of authentic product-focused videos.

**3. Develop Retainer-Based Creator Partnerships**

Complement sampling with creator retainer arrangements to support a more structured content program and continued creative activity.

**4. Identify High-Potential Content and Scale With GMV Max**

Use performance analysis to recognize early winning videos and concentrate GMV Max advertising activity around promising content.

The strategy connected creator content development with advertising decisions, making it possible to use early performance insights to inform the next stage of growth.

Rather than treating shop launch, influencer marketing, and paid advertising as separate activities, the approach brought them together into a coordinated TikTok Shop growth program.

03 / 04 BRINGING IDEAS TO LIFE

THE EXECUTION.

**The Execution: From Shop Setup to Creator-Driven Sales**

**TikTok Shop Launch**

The campaign began with establishing the brand’s TikTok Shop presence and preparing the operation for sales.

This created the starting point for introducing the products to TikTok audiences and testing the channel’s commercial potential.

**Creator Sampling**

Product sampling formed an important part of the creator acquisition strategy. Products were distributed through sampling arrangements to support the creation of new content around the brand’s tabletop games and books.

**Creator Retainer Partnerships**

Alongside sampling, the campaign used creator retainers to build a more structured content pipeline.

This approach created another route for developing product-focused videos and maintaining creator participation.

**Creative Performance Analysis**

The team used its proprietary GMV Intelligence Lab to identify early content winners.

Rather than scaling every video indiscriminately, performance analysis helped determine which content showed the strongest potential.

**GMV Max Advertising**

Selected videos were supported through GMV Max campaigns, connecting creator-generated content with paid advertising.

This provided a mechanism for increasing exposure around promising creative assets as the campaign progressed.

The combination of storefront launch, creator activation, analytical decision-making, and GMV Max formed the foundation of the reported growth.

04 / 04 THE OUTCOME

THE RESULTS.

**The Results: $107,288 in GMV and 2,760 Orders**

The Tabletop Games & Books campaign reported **$107,288 in TikTok Shop GMV** and **2,760 orders** during a 30-day reporting period.

The published case study also presents a starting GMV benchmark of $10,300 and a peak of approximately $107,200.

These results followed a growth approach built around launching the shop, activating creator partnerships through sampling and retainers, identifying promising content through performance analysis, and supporting successful creative assets with GMV Max advertising.

**Reported Campaign Highlights**

– **$107,288** — GMV generated
– **2,760** — Orders generated
– **30 days** — Results reporting period
– **$10,300** — Starting GMV benchmark
– **$107,200** — Approximate peak GMV

The campaign demonstrates how a combination of creator-led discovery, structured content partnerships, performance analysis, and paid advertising can support rapid TikTok Shop growth.

These are results from a specific engagement and do not represent guaranteed or typical outcomes.

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