EBINUS / CLIENT SUCCESS STORIES

How a Supplement Brand Increased TikTok Shop GMV by 13% in Just 2 Months

CAMPAIGN PERFORMANCE

THE IMPACT.

A closer look at the results behind the strategy.

01 ✳

$800K

Monthly GMV After ↗

02 ✳

+13%

TikTok Shop GMV Lift ↗

03 ✳

$95,432

Advertising-Attributed GMV ↗

Figures reflect the stated campaign reporting period. GMV represents gross merchandise value, not net revenue or profit.

BEHIND THE CAMPAIGN

EVERY RESULT
HAS A STORY.

Explore the thinking, strategy, and execution behind the campaign.

01 / 04 THE STARTING POINT

THE CHALLENGE.

**The Challenge: Breaking Through a $700K Monthly Sales Plateau**

The supplement brand had already established a substantial TikTok Shop presence, generating approximately **$700,000 in monthly gross merchandise value (GMV)**.

However, growth had begun to plateau.

The business had achieved significant sales volume, but maintaining that momentum was no longer enough. The next objective was to find a way to generate additional revenue and move beyond its existing performance level.

The opportunity was to use TikTok advertising as an incremental growth channel—one capable of supporting further sales without depending entirely on the brand’s established organic momentum.

The central challenge was clear: introduce additional paid advertising activity, achieve commercially viable advertising returns, and help the brand move beyond its $700K monthly GMV baseline.

02 / 04 OUR APPROACH

THE STRATEGY.

**The Strategy: Unlock Incremental Growth Through TikTok Advertising**

The campaign centered on using TikTok paid advertising to create additional sales volume for an already established TikTok Shop.

Rather than approaching the engagement as a new-store launch, the emphasis was on increasing performance above the brand’s existing monthly GMV baseline.

**1. Establish the Growth Baseline**

Use the brand’s existing $700K monthly GMV performance as the reference point for evaluating incremental growth.

**2. Activate TikTok Paid Advertising**

Introduce advertising activity intended to generate additional product sales and support greater overall TikTok Shop performance.

**3. Evaluate Advertising Efficiency**

Assess the advertising contribution through return on ad spend (ROAS) and attributed GMV, balancing sales growth with commercial performance.

**4. Measure the Overall GMV Lift**

Look beyond advertising activity alone to evaluate whether the shop’s monthly sales volume increased during the engagement.

The goal was not simply to generate more advertising impressions or traffic. It was to produce measurable additional revenue for a business already operating at a substantial scale.

03 / 04 BRINGING IDEAS TO LIFE

THE EXECUTION.

**The Execution: Two Months of Performance-Focused Advertising**

The engagement focused on TikTok advertising over a two-month period.

The brand entered the campaign at approximately $700K in monthly GMV, providing an established sales baseline against which additional growth could be measured.

TikTok advertising was used to support incremental sales, with advertising performance evaluated against the revenue it generated.

Across the reported engagement, advertising produced approximately **$95,432 in attributed GMV** and delivered a reported return on ad spend of approximately **2.5× to 3×**.

The brand’s monthly TikTok Shop GMV subsequently increased to approximately $800K, representing the reported 13% lift.

This campaign illustrates a distinct growth approach: rather than building a shop from scratch, the advertising effort was directed at helping a mature TikTok Shop achieve additional sales beyond its existing level.

The published account does not provide a detailed campaign-by-campaign breakdown, creative testing history, or exact advertising expenditure, so those details are not attributed to the engagement here.

04 / 04 THE OUTCOME

THE RESULTS.

**The Results: 13% GMV Growth and $95,432 in Advertising-Attributed Sales**

The supplement brand moved beyond its previous monthly sales plateau during the two-month advertising engagement.

Starting from approximately **$700,000 in monthly TikTok Shop GMV**, the brand reached approximately **$800,000 in monthly GMV**, with the case study reporting a **13% overall increase**.

Paid advertising contributed **$95,432 in attributed GMV**, while delivering approximately **2.5× to 3× ROAS**.

The published case study also reports **2,784 orders**.

**Reported Campaign Highlights**

– **$700K** — Monthly GMV before the engagement
– **$800K** — Monthly GMV after the engagement
– **13%** — Reported TikTok Shop GMV lift
– **$95,432** — Advertising-attributed GMV
– **2,784** — Orders generated
– **2.5×–3×** — Approximate advertising ROAS
– **2 months** — Engagement duration

The case demonstrates how targeted paid advertising can support additional growth for a TikTok Shop that already has a substantial sales foundation.

Rather than focusing on launching a new operation, the campaign illustrates the potential value of improving sales performance once a brand has reached an established level of revenue.

These results reflect one specific engagement and are not a guarantee of future performance.

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