1.1线上初级培训Mass Tutoring Onboarding Training
- 线上6小时，涵盖认知、开白、注册、网络环境、基础运营全流程￥1280/人
- 6 hours online, covering cognition, application, registration, network environment, and basic operation process
- $300 per person
1.2中级培训Mass Tutoring Practical Training
- 线下/线上两天16小时，涵盖深度运营问题￥13800/人
- 16 hours over two days, online or offline, covering in-depth operational issues
- $2000 per person
1.3运营陪跑One-on-One Hands-on Training
- 24小时PM答疑，远程处理运营问题，店铺运营SOP+短视频运营SOP+达人运营SOP搭建，每周运营复盘报告。￥30000/店/月
- 24-hour PM Q&A, remote operational issue resolution, store operation SOP + short video operation SOP + influencer operation SOP setup, and weekly operation review report,$4000 per store per month
2.1亚马逊主体具备|Amazon Entity Requirements:
- 3个月以上出新手村，账号健康分250分，Review 4.0，如是VC账号6个月供货记录，商家自行判定是否符合条件，提供以上资料截图。eBay/Walmart满足相应政策。
- For Amazon sellers, more than 3 months past probationary period, account health score of 250 points, Review score of 4.0, 6 months of supply records for VC account, and the seller determines whether they meet the criteria by providing screenshots of the above information. eBay/Walmart sellers must meet corresponding policies.
2.2美国主体|US Entity Requirements:
- 如亚马逊和美国主体不一致，需要亚马逊公司法人占股美国公司25%及以上，并开中国主体和美国主体关联证明；（如具备美国主体且符合条件，直接找我们工作人员要开白表格，提交资料需要当天走人工流报白，一周报白通过）
- If the Amazon business entity and business entity applying for US TikTok shop are not the same, the Amazon company’s legal representative must hold at least 25% of the US company’s shares and provide proof of relationship between the Chinese entity and the US entity. (If the US entity meets the conditions, contact our staff directly for the onboarding form. Submit the information for manual processing on the same day, and the onboarding will be approved within a week.)
2.3Ebinus本土TSP招商入驻通道优势|Ebinus Local TSP Recruitment Channel Advantages：
- 解决亚马逊和ACCU主体不一致|Resolves inconsistency between Amazon and ACCU entities
- 解决中国UBO无美国ID/SSN开白|Resolves the issue of Chinese UBO without US ID/SSN for onboarding
- POP报过的亚马逊资质可以开ACCU| Amazon qualifications approved by POP can be used for ACCU onboarding
- 两个月免费试用绑定本土TSP和TAP福利，免费店铺违规申诉辅导1次|Two months of free trial binding to local TSP and TAP benefits, including one free store violation appeal guidance
- 月GMV 5K以上匹配美国本土官方AM（本土华人）|Matching with a US-based official AM (local Chinese) for monthly GMV above $5K
- 除店铺后台活动以外的流量/补贴扶持（美国本土AM专属扶持若干项目见2.4）| Traffic/subsidy support beyond store backend activities (several exclusive support projects from local US AM, see 2.4)
- 直开店铺美国本土广告账户享受最大广告政策 | Direct store opening US-based advertising account with maximum advertising policy benefits
- 花费$2K以上匹配美国本土广告经理（老外）| Matching with a US-based advertising manager (foreigner) for spending over $2K
- 直播重点客户（月GMV20K以上）提供进入本土官方样品间福利|Benefits for priority customers (monthly GMV above $20K) to enter the local official sample room
- ACCU一店出新手村可立即下二店|ACCU first store exiting novice village can immediately open a second store
- 亚马逊$1000W以上卖家走大卖特殊报白流程快速下店，无需法人和UBO一致|Fast onboarding process for Amazon sellers with GMV over $10 million, no need for consistency between legal representative and UBO
- 下店后匹配1名专属PM陪跑1个月，远程指导解决商家运营堵点。
- 月GMV过$20K，对接入官方FBT仓，享受70%运费补贴。
2.4美国本土AM扶持项目|US Local AM Support Projects：
1.美国本土AM+TSP专属飞书服务群直接对接官方|Direct access to official support via Feishu service group exclusive to US local AM + TSP
2.大促直播加码提报|Enhanced reporting for major promotions
3.商城/直播/短视频Pontos加热|Heating for store/live/short video Pontos
4.商家自播冲榜广告/治理/产品保护|Support for merchant self-broadcasting, advertisement, governance, and product protection
5.SEO优化辅助|SEO optimization assistance
6.亚马逊同款/同商链接保护|Protection for identical Amazon products/links
7.GrowSure项目组补贴+流量加热项目|Subsidies and traffic heating projects from GrowSure project team
8.Ebinus TSP旗下商家可参加美国线下达人商家撮合会议，现场和优质官方定邀达人达成合作,每2个月1次|Offline influencer-merchant matchmaking meetings in the US
eg：TikTok Shop预计会在8月22号的洛杉矶举办一场黑五预热&商达撮合大会。早上时间面向商家场，主做黑五玩法宣讲&直播/短视频策略分享；下午时间主要面向达人，做商达撮合。划重点：撮合会商家可以摆样品 供达人现场选品。现场150-200个达人。TSP旗下商家可带样品现场分发达人和达人添加showcase挂车.
For example, TikTok Shop plans to hold a Black Friday warm-up & influencer-merchant matchmaking conference in Los Angeles on August 22. The morning session is aimed at merchants, focusing on Black Friday strategy explanation and live/short video strategy sharing. The afternoon session is mainly for influencers, facilitating influencer-merchant matchmaking. Highlight: Merchants can display samples for influencers to select on-site. Approximately 150-200 influencers will be present. Our TSP Sellers can bring samples and distribute directly to Creators.
9.账号违规Oncall（内部人工流申诉最高级别）处理|On-call handling of account violations
10.对标店铺/品牌数据分析，运营策略分析|Data analysis of benchmark stores/brands and operation strategy analysis
11.Deals 爆品池提报|Reporting to Deals explosion pool
3.1 TAP达人合作|TAP Affiliates Collaboration
TAP合作需求填写|TAP Affiliates Requirements Form：
1.样品预算|Sample budget： /月|Units/month
2.open plan佣金比例|Open plan commission rate： %
3.TAP campaign佣金比例（需要比open高否则达人无法添加产品）|TAP campaign commission rate (must be higher than the open plan, otherwise influencers cannot add products)： %
4.产品链接或店铺名产品名|Product link or store name and product name：
5.Shop Code：
TAP合作流程|TAP Cooperation Process：
1.初步审核产品沟通商家达人匹配标准|Preliminary review of products and communication of merchant-influencer matching standards
2.TAP向店铺发定向Campaign，商家Register产品|TAP sends targeted Campaign to the store, and the merchant registers the product
3.TAP根据产品类目和商家要求给Campaign匹配适合的达人，发样跟踪内容产出和GMV产出|TAP matches suitable influencers to the Campaign based on product category and merchant requirements, tracks sample delivery, content production, and GMV output
3.2Afilliates代运营|Affiliates Managed Operations
- 商家提供100以上/月样品数量，Ebinus团队负责建联高质量达人，收费$15-40/每条达人短视频。|Merchants provide over 100-500+ samples per month, and the Ebinus team connects with high-quality influencers, charging $15-40 per influencer short video (depends on product, as some products may be easier or more difficult for mass outreach).
- 阶梯提成 1%-8%。|Tiered Commission rate 1-10% (depends on the product, the margins, the brand equity, accompanying ad budget etc).
Monthly Affiliate Videos 月达人视频数量 | $/Video视频 |
100-199 | $40 |
200-299 | $35 |
300-399 | $30 |
400+ | $15 |
Example Tiers 阶梯 | Commission 提成 | Commission w/ Paid Media |
$0-500K | 2% | 1% |
$500K+ | 4% | 2% |
本土直播搭建、运营人员、主播招聘培训、场地设备、直播复盘，按场次或时长+GMV提成收费。如通过Ebinus TSP渠道入驻的商家，享受2.4中美国本土AM若干直播流量扶持。|Includes local live streaming setup, operational staff, host recruitment and training, venue equipment, and live streaming review. Charges are based on sessions or duration plus GMV commission.
费用：
$60/hr 品牌/店铺专场直播
$35/hour 多品牌/店铺混场直播
fees:
$60/hour for dedicated livestream (only one brand/seller’s products)
$35/hour for mixed session livestream (with products from multiple sellers)
优化广告支出的总体回报。充分利用所有推广产品的内容，以最大化销售和投资回报率/广告支出回报率（ROI/ROAS）。建议与联属营销管理与运营相结合，以最大化效果。匹配美国本土广告经理（老外），每两周一次线上会议进行广告数据复盘。
按月固定费用和/或基于佣金的收费方式，eg:$1000-$2000/月，或 1%-2% *GMV
Showcase:
$4000/店/月
竞品分析与策略调整： 我们持续分析并对比竞争店铺的数据，根据这些洞察为您提供量身定制的优化运营和营销策略建议。
每周表现评估： 我们团队每周对达人合作和广告活动进行回顾，编制全面的报告，提供可操作的见解，帮助您不断优化策略。
24/7项目经理支持与远程运营协助： 我们提供全天候的项目经理支持，远程解决运营问题，建立并优化店铺运营、短视频内容和达人管理的标准操作程序（SOP）。我们每两周提供详细的运营回顾和报告，确保您的策略始终处于正轨。
违规管理： 我们每月与AM协作，分析并处理最多两条违规申诉，确保您的店铺保持健康的合规记录。
官方网络与推广资源整合： 我们将协助您参与官方线下达人网络活动，确保您的店铺和产品获得最大曝光度。此外，我们将与TikTok的推广项目团队对接，为您的店铺和产品争取更多资源，如增加流量、补贴和免邮等优惠政策，以增强您的推广效果。
7.1TSP违规申诉权益
- 绑定TSP后，店铺Violation原有2次Appeal机会基础上，增加1次TSP代提交Appeal，增加1次TSP AM人工Appeal OnCall(最高级别Appeal,24小时内必须人工回复）
7.2广告补贴/反佣
